About Us
Who we are
We’re a group of digital marketing professionals. We’ve worked for companies such as Toyota, Air Asia, BRDB, Bank Negara, Maggi, and now we also lend our skills to growing businesses in need of practical, tried and tested digital marketing strategy.
Our experience covers the range of digital marketing repertoires; we’ve driven growth, generated revenue, multiplied conversion rates, nurtured leads and uncovered insights for the companies we’ve worked for.
Right now we’re all based in Australia but we’re either Malaysians or have local experience. Our international exposure means we have a deep understanding of what works with different audiences and cultures.
What sets us apart?
The strategies that succeed in today’s digital marketing are built on being able to identify, define and then reach target markets through the interests, topics and words that are most relevant.
Our edge comes from the insights we’ve developed into audiences and language. We get results by applying our insights to your data so that we can develop a solution that meets your needs.
As our roots are in branding, we’ve brought our experience in positioning, perception, persuasion and messaging as a foundation for the digital strategies we execute. While digital marketing requires technical expertise, the strategies that succeed are still underpinned by objective marketing and branding principles.
Why are our clients happy?
We get results. That’s really the bottom line, but what makes our clients happy are the type of results we get.
There are three types of consulting: Input, Output and Outcome.
Input based consulting is where you receive insights, recommendations, a strategy or some other form of thought that will outline how you can reach your goals. We can do this for you, but we’d rather give you the input and the output.
Output based consulting is where you receive a deliverable such as graphic design, email copy or a fully-built Adwords account structure. This is often more useful to you than just input, but we’d really rather give you the input, the output and the outcome.
Outcome based consulting is where you get results such as a revenue target, a target cost per acquisition or leads. This is what we enjoy doing, and what makes our clients happy. If this is what you’re looking for, have a look at our services.
We’re not saying that input and output consulting don’t have a place, but as performance marketers we don’t feel that a job is done till we’ve achieved the results. It’s like creating a recipe, cooking it to perfection but then not even tasting it.
If you want us to achieve an outcome for you, take a look at our solutions.
