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Search Engine Marketing: Google Adwords & Bing Ads
All of your customers are using search engines to find answers to the questions they have, and that includes questions about the product or service you’re providing. Your customers trust the results search engines provide, and they make purchasing decisions based on those results.
Being the first search result in Google or Bing is incredibly powerful: 33% of traffic goes to the first result. That’s an opportunity to attract an incredible share of the market. We can get you that coveted first spot, at the lowest cost, and make sure that position gets you the traffic you need.
What We Can Deliver:
- Keyword, Competitor and Creative Research
- Account and Campaign Structuring
- Copywriting and CTR Optimization
- Keyword Bid Management
Google Adwords
Are you looking to start making use of the most effective advertising channel around? Or do you have existing Adwords campaigns that you want to optimize?
As certified Google Adwords practitioners with an impressive track record, we can help you get the most out of your search campaigns. By making sure your business is seen by potential customers at the moment they are most likely to make a purchase decision, we can help you generate more leads and grow your business.
Bing Ads
Similar to Google Adwords, there’s Bing Ads which is Microsoft’s search engine marketing platform. Often advertisers will overlook Bing Ads, but in our experience even though Bing has less users, it can still be an important source of traffic depending on your industry and your target market.
Why should you be using SEM?
Targeted customers
SEM allows you to get in front of customers who are looking for exactly what you’re providing, at the exact moment they’re looking for it. Someone who searches ‘buy tennis racket’ is certainly in the market for a tennis racket. If you’re selling tennis rackets, and your optimized ad is at the top of the search results, you’ve got a good chance of winning a customer.
Immediate results
You’ll see traffic coming into your site from your SEM campaigns the day they’re launched. Unlike search engine optimization which takes much longer to see results, a well-crafted campaign and optimized copy will start getting a return on your investment right away.
Cost-effective
It varies from industry to industry, but the cost of acquiring a customer through SEM is much less expensive than traditional advertising channels. You can choose to only show your ads to people who display high intent to purchase (those using search terms like ‘buy’ or ‘best’) so you don’t waste your advertising budget on people who are still unsure.
Scalable
As with most digital advertising channels, you can venture into SEM with a minimal budget at first to test the water. If you’re happy with the results we can increase your budget and expand your campaigns. You have complete control over how much you spend.
