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Search Engine Optimization
The long-term goal of any website should be to achieve a high rank organically, so that you can rely less on advertising to drive traffic to your site. Achieving a high ranking in the organic search results isn’t something that can be achieved quickly, but with a well-planned strategy and a commitment to stay focused on the objective, it can be an extremely rewarding goal.
The first page of Google search results account for 70% of traffic, which is why you absolutely need to be there. Moving from the second page to the first page can transform a business, so if you don’t have a solid SEO strategy currently being executed, there’s no better time to start.
If you’re thinking ‘Why do I need to invest in SEO when I can use search advertising like Adwords to get me to the top?’ you’re not wrong, but the top organic search result gets about 70% of traffic. Many people will click on the ads in search results, but many trust the organic results more.
What We Can Deliver:
- Keyword and Content Research
- On-site Optimization
- Content Strategy
- Link Building
- Media Outreach
Why is SEO so important?
Google is an authority
Consumers trust Google’s search results. That’s basically what it comes down to; Google’s brilliant algorithm is expected to deliver the most relevant and trustworthy results that they aren’t being paid for. Appearing in the first page of organic search results is an invaluable recognition of your brand’s credibility.
Yields excellent ROI
SEO is a long-term strategy that can result in excellent return on investment. By investing in SEO today and spending the time it takes to reach the first page, you can offset your marketing spend in the future with the organic traffic you’ve earned. Maintaining a strong SEO ranking can be less expensive than advertising.
