Lead Generation

Your business is entirely dependent upon a steady pipeline of leads.  Whether you’re B2C or B2B you need fresh leads coming in that are ready to be engaged with and most importantly, affordable.

What is it?

Lead generation campaigns span multiple channels and involve many different digital marketing disciplines. A full-scale lead generation campaign could incorporate search engine marketing, social media advertising, search engine optimization and landing page design with ongoing optimization across all channels.

All this is with the ultimate goal of getting your site visitors to take a desired action such as filling in a form or making a purchase.

How does it work?

As performance marketers we’re naturally inclined to want to use every available channel to maximise your leads, but we’re experienced enough to know that budgets and strategies vary greatly across industries. We don’t recommend the cookie cutter tactics that are common – our strategies are developed according to your specific needs.

We spend some time speaking with you to understand your market, your audiences, how your business operates, what makes your model work and then we clearly define where you are and where you’d like to be. Once we have that clearly in our minds we can develop a strategy that will achieve your goals.

How do you know if this is what you need?

• If you have a business that needs a direct response i.e. you want visitors to give you their contact details, to download a document or to sign up for something.
• Your business is based on a purchase that can be made from your website.

Why do businesses use a lead generation strategy?

• It can be tracked
• It can be measured
• It uses highly focused targeting
• It encourages an action
• It’s cost-effective